Privacy Policy
Privacy Statement
We recognise that it is important for you to understand how we use your personal data. Therefore, please read the following information carefully as it contains important information regarding the EMPIRE (this/our “Site”) and the way in which we use your personal data.
This Privacy Statement explains how we use personal data about visitors to our Site, including customers and potential customers and about individuals that get in contact with us, our distributors, resellers and suppliers and those individuals whose personal data we otherwise process in the course of our business. This statement also covers data processing related to job applications and our recruitment activities.
We will only use personal data in ways that are described in this statement and only ways that are consistent with our obligations and your rights under applicable data protection laws.
- WHO WE ARE
For the purpose of applicable data protection laws, the data controller (in other words, the organisation that determines how and for what purposes your personal data is used) will be one of Techtronic Industries EMEA Ltd’s group companies (in each case "we", "us", "our"), depending on the territory in which you are based. For example, if you are a UK-based customer, then the controller of your personal data is Techtronic Industries EMEA Ltd, whose registered address is at 22 Market Street, Maidenhead, England, SL6 8AD England. EMPIRE is a trading name of Techtronic Industries EMEA Ltd and other members of the corporate group.
We have included a list of territories and the relevant data controllers in section 13 of this privacy statement, below, but if you are not sure which data controller is relevant to you, please feel free to contact us at Privacy Web Form (onetrust.com).
- PERSONAL DATA WE MAY COLLECT FROM YOU AND HOW WE COLLECT IT
- Personal data you provide to us directly.
Ways in which you might provide the data to us
This is personal data about you that you give us, which can happen in a wide variety of ways, including by making a purchase from us if you are one of our distributors or resellers, corresponding with us by e-mail, telephone or SMS.
It also includes personal data you provide when you search for a product on our Site, report a problem with our Site or tools and equipment, enter into a contract with us or otherwise provide us with any personal data.
We also collect personal data via our Privacy Web Form Privacy Web Form (onetrust.com)
What type of data might be included?
The personal data you give us may include but is not limited to: your name, e-mail address and phone number (including mobile number), gender (and preferred salutation), social media handle and personal data on your social media account, sales history if you are a distributor or a reseller, thoughts about our products (including complaints and reviews). If you are one of our distributors, resellers or suppliers, we will process your business contact details and your job role.
We will only ever ask you to give us personal data which we need in order to provide you with the products or services that you have requested from us.
- Personal data we collect or generate about you.
When you visit our Site or get in touch with us, we may collect, generate, store and use certain personal data about you.
This personal data may include: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information (if accessing an account with us), browser type and version, time zone setting, browser plug-in types and versions, device types, operating system, time and date of consent and platform and any phone number used to call our customer service number.
It may also include information about your visit to our Site, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed, searched for or purchased, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse our Site.
This information is used by us to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and for the control of illegal acts. We reserve the right to check these log files and data retroactively if there is reasonable suspicion of an illegal act due to concrete indications. We safeguard your interests by anonymizing your IP address upon collection so that you are not identifiable.
- Personal data we receive from other sources.
We may occasionally receive personal data about you from other sources, for example if you use any of the other websites we operate or the other services we provide as part of our corporate group. We may also occasionally be processing your personal data where we have identified and/or are notified by one of our third-party partners that you may be infringing our intellectual property rights. Where doing so won't impact on any investigation that we are carrying out, we will notify you when we receive personal data about you from other sources and the purposes for which we intend to use that personal data as well as the lawful basis for such processing.
- HOW DO WE USE YOUR PERSONAL DATA AND WHAT ARE OUR JUSTIFICATIONS FOR DOING SO
Whenever we use your personal data, we need to make sure that we have established a valid legal justification (known as a "lawful basis") for that use of data. We have described the ways that we use your data and the associated lawful basis below.
How and why we use your personal data | What is our legal justification for processing your personal data |
To measure how satisfied our Site visitors and our customers are and provide customer service (including when you ask us questions by email, on the phone or on social media).
| We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data in relation to an order for products and services.
Alternatively, in some scenarios, we rely on our legitimate interests as a business (for example, it is in our interests to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
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To prevent or detect crime, fraud or abuses of our Site and to enable third parties to carry out related technical, logistical, research or other functions on our behalf related to these purposes. | In some circumstances we will use your personal data because it's necessary for us to comply with a legal obligation (for example, if we receive a legitimate request from a law enforcement agency).
In other cases (such as the detection of theft, fraud or ensuring security of our website) we will rely on our legitimate interests in keeping our employees and our Site secure and to prevent theft and fraud.
Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
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To measure or understand the effectiveness of advertising we serve to you and. | Unless we are contacting you in a business to business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials). We will only ever rely on your consent to pass your personal data to third parties for their own marketing purposes.
In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages or by sending a request to Privacy Web Form (onetrust.com). |
To carry out market research or similar surveys. | |
To pass your personal data to selected third parties, who may contact you for their own marketing purposes. | |
To use the reviews, comments and feedback that you leave on our Site or provide to us for our own advertising purposes.
We may use a review, comment or piece of feedback that you submit in our advertising campaigns, such as in TV adverts, in press and digital advertising, on our social media pages, in our email marketing or on our website. | We have a legitimate interest to promote our own products and services and to use the reviews, comments and feedback that you provide to us to do so. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
To find out more about the visitors to our Site and our customer base as a whole (and not to find out more about you as an individual) to ensure that the products and services that we offer are most likely to interest our Site visitors and customers.
We may use cookies to do this. | We have a legitimate interest to make sure that we are providing you with the information that we think is most relevant to you. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
We will not place cookies on your device unless you have told us that you are happy for us to do so. For information on how we use cookies, please see our cookie statement https://www.empirelevel.eu/en-eu/cookie-policy/. |
To notify you about changes to our services and terms and conditions. | We rely on our contractual arrangements with you as the lawful basis for this processing. In some cases, we rely on our legitimate interests as a business to send you these updates. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
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For administrative or business purposes, where you contact us for a particular reason other than those set out above, such as to report problems with our website. | We have a legitimate interest to respond to your contact for the purposes of administering our business. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
- COOKIES
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site and our services.
We also place tracking cookies in our marketing emails as this helps us to improve our marketing activities – for example, these cookies allow us to see how many people open our emails, what time of day they open our emails and whether they click through on any of the information contained in the emails.
For detailed information on the cookies we use and the purposes for which we use them see our Cookie Statement https://www.empirelevel.eu/en-eu/cookie-policy/.
- SECURITY
We take the security of your personal data very seriously and have put physical, technical, operational and administrative strategies, controls and measures in place to help protect your personal data from unauthorised access, use or disclosure as required by law and in accordance with accepted good industry practice. We will always keep these under review to make sure that the measures we have implemented remain appropriate.
Unfortunately (and as you will probably already know) the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk.
Where you have chosen a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
- HOW WE SHARE YOUR PERSONAL DATA
Our corporate group:
EMPIRE is one of the brands that forms part of the TTI group of companies. You can find out more about the other brands within our group here.
We may disclose your personal data with other companies within our corporate group for the purposes of administering our relationship with you or for other reasons relating to the delivery of our products and services to you. We rely on our legitimate interests to do so.
Our group companies are located all around the world (including Hong Kong and the US) and this may result in the transfer of your personal data outside of the UK and the European Economic Area (as discussed in more detail in the 'Where your personal data may be processed' section below).
Whenever we transfer your personal data between companies within the TTI group of companies, we always implement appropriate safeguards to protect your personal data, including by executing particular contract terms such as the European Commission's Standard Contractual Clauses.
Third party suppliers and service providers involved in our contractual relationship with you:
Like most businesses, we work with third party suppliers and service providers as part of the day to day operation of our business. Some of these trusted suppliers will process your personal data on our behalf and provide services to us such as website hosting, delivery fulfilment and taking payments on our behalf.
We will always make sure that we require them to meet agreed standards for the protection of your data and they will only ever be allowed to use the data in order to provide services to us and not for their own commercial purposes. If any of these trusted third-party suppliers is based outside of the UK or EEA (i.e. in a territory where local laws may not provide the same level of protection for your data), we will implement safeguards to ensure that your personal data is protected in accordance with our obligations under data protection law.
Other scenarios in which we might share your personal data:
- with our professional advisors including tax, legal or other corporate advisors who provide professional services to us and our wider corporate group.
- with analytics providers or search engines, including Google, that enable us to optimise and improve your website experience (for more information on our use of cookies and similar technologies, please see our cookie policy, https://www.empirelevel.eu/en-eu/cookie-policy/.
- with regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts, the police and any other authorised law enforcement bodies, for the purposes of investigating any actual or suspected criminal activity or other regulatory or legal matters etc.
- in the event that we consider selling or buying any business or assets we may disclose your personal data to any prospective sellers or buyers of such business or assets.
- in the event of any insolvency situation (e.g. administration or liquidation).
- if we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our members and customers will be one of the transferred assets.
- in order to enforce or apply our purchase terms, website terms of use or other terms and conditions in place between us.
- to protect the rights, property or safety of our employees, our customers, or others. This includes exchanging personal data with other companies and organisations (including without limitation the local police or other local law enforcement agencies) for the purposes of employee and customer safety, crime prevention, fraud protection and credit risk reduction.
- if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or regulatory requirements, or otherwise for the prevention or detection of fraud or crime.
- WHERE YOUR PERSONAL DATA MAY BE PROCESSED
We may transfer your personal data outside of the UK, Switzerland and the European Economic Area ("EEA") where local laws may not provide legal protection for your personal data in the same way as is applicable in the UK, Switzerland or the EEA. Examples of when your personal data may be processed outside of the UK, Switzerland and the EEA include for the purposes of fulfilling your order, the processing of your payment details and the provision of support services to you. Similarly, some of our trusted third-party suppliers may transfer data outside of the UK/Switzerland /EEA and wherever this is the case, we will implement appropriate safeguards to protect your personal data.
Whenever we send (or permit a third party to send) your personal data outside of the UK, Switzerland and the EEA, we will make sure that we take steps necessary to protect your data as required by applicable laws. For example, we may require the overseas recipient (including any of our group companies) to enter into particular contract terms such as the European Commission's Standard Contractual Clauses.
- RETENTION OF YOUR INFORMATION
We will retain your personal data for as long as we need it in connection with our relationship with you. This retention period may depend on whether you are visiting our Site or make a purchase and on whether we need to retain your personal data in order to comply with applicable laws.
- YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
You have a number of rights in relation to your personal data as set out below.
If you would like to exercise any of those rights (or if you have any queries about this policy or the way that we use your data, please contact us on the following link: Privacy Web Form (onetrust.com) or write to us at the following address: Data Information Manager, Techtronic Industries EMEA Ltd, 22 Market Street, Maidenhead, England, SL6 8AD England. Alternatively, you can use the contact details relating to the data controller of your personal data as set out in section 13 of this privacy policy, below.
RIGHT | DESCRIPTION OF RIGHT |
Access | A right to access personal data held by us about you |
Rectification | A right to require us to rectify any inaccurate personal data held by us about you |
Erasure | A right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in line with your right to object, below). |
Restriction | In certain circumstances, a right to restrict our processing of personal data held by us about you. This right will only apply where (for example): you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but you require the data for the purposes of dealing with legal claims |
Portability | In certain circumstances, a right to receive personal data, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to require us to transfer this personal data to another organisation, at your request |
Objection | A right to object to our processing of personal data held by us about you where the processing of such data is necessary for the purposes of our legitimate interests, unless we are able to demonstrate, on balance, legitimate grounds for continuing to process personal data which override your rights or which are for the establishment, exercise or defence of legal claims |
Not to be subject to automated processing | A right for you not to be subject to a decision based solely on an automated process, including profiling, which produces legal effects concerning you or similarly significantly affect you |
Withdrawal of consent and objection to marketing | A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products). You can object to direct marketing at any time. |
- THIRD-PARTY WEBSITES
Our Site may, from time to time, contain links to and from the websites of our retail partners, warranty registration partners, other business partner networks, advertisers and affiliates, or other sites. We also may, from time to time, include links to a number of social channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and Google Maps.
If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Our Site may, from time to time, include product videos demonstrating the functionality of our products. These videos are available on YouTube and are made available on our Site by our use of the YouTube API Service. When you click on these YouTube videos, you:
- agree to be bound by the YouTube terms of service which can be found here - (https://www.youtube.com/t/terms); and
- you acknowledge that your personal data will be processed by YouTube in accordance with Google's privacy policy which can be found here - http://www.google.com/policies/privacy.
- CHANGES TO OUR PRIVACY STATEMENT
We keep this privacy statement under regular review, and we will place any updates here on this page. This privacy statement was last updated on 16th December 2022.
- COMPLAINTS
We encourage you to contact us first if you have any queries, comments or concerns about the way we handle your data (our details are in the section immediately below). We will try to put things right.
However, if you are not satisfied with our handling of any request by you in relation to your rights or concerns, you also have the right to make a complaint to a data protection supervisory authority, which, if you are based in:
- the UK, is the UK's Information Commissioner's Office ("ICO"). You can contact the ICO at: First Contact Team, Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF; 0303 123 1113; or https://ico.org.uk/; or
- if you are not based in the UK and are based in Europe, you can contact your local supervisory authority by accessing the relevant details here http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080).
If you are based in the EU, you can submit your request to the supervisory authority of Northrine_Westphalia (Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen). If you submit a request with your local supervisory authority they may liaise with the German supervisory authority in relation to your complaint where applicable.
- DATA CONTROLLERS AND THEIR CONTACT DETAILS
Questions, comments and requests regarding this privacy statement and personal data that we process about you are welcomed and should be addressed to the relevant "data controller" for your local territory, or (if you are based in Europe) you can also contact our European authorised representative, which is Techtronic Industries Central Europe GmbH (with registered office at Itterpark 2, D-40724, Hilden, Germany). If you aren't sure which data controller is responsible for your data, please feel free to contact our team in the UK or contact us via our Privacy Web Form, the link to which is set out below.
- by post: Data Information Manager, Techtronic Industries EMEA Ltd, 22 Market Street, Maidenhead, England, SL6 8AD England; or
- Privacy Web Form (onetrust.com)
Territory | Data Controller | Registered address | Contact details | ||||||
UK and Ireland | Techtronic Industries EMEA Limited | 22 Market Street, Maidenhead, England, SL6 8AD England | Tel: 01628 894400
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Austria, Switzerland, Germany, Belgium, Netherlands, Luxembourg |
| Itterpark 2 D-40724 Hilden, Germany
| Tel: +49 2103 960 0 | ||||||
Poland, Hungary, Slovakia, Czech Republic, Romania | Techtronic Industries Eastern Europe Spolka Z Ograniczona Odpowiedzialnoscia
| Komitetu Obrony Robotnikow 45A, 02-146 Warszawa Polanad | Tel: +48 242 424 004 | ||||||
France |
| Le Grand Roissy - Z.A. du Gué Building 35 rue de Guivry - 77990 Le Mesnil Amelot, France | Tel:+33160946970 | ||||||
Spain and Portugal | Techtronic Industries Iberia S.L.
| Avenida Fuentemar, 20, 1º 28823 – Coslada (Madrid) Spain | Tel: +34 91 627 9228 | ||||||
Italy | Techtronic Industries Italia s.r.l.
| Techtronic Industries Italia Srl, Via G. Matteotti, 62 20092 Cinisello Balsamo (MI) | Tel: 0039 02 2082959019 | ||||||
Denmark, Finland, Norway, Sweden | Techtronic Industries Nordics Aps
| Stamholmen 147, 1 2650 Hvidovre, Denmark | Tel: +45 43 56 55 55 | ||||||